WA is booming, and more West Australians are choosing to sell privately! With Perth's median house price up 22.5% in a year to $1,183,108 (Domain, June 2026), a percentage commission takes a bigger bite than ever. PLBO gives you professional exposure and tools for one upfront fee, so the savings stay with you.
The savings, in real dollars
Using Domain's Perth median house price of $1,183,108 (June quarter 2026) and the WA average commission of about 2.4% (AgentBridge, June 2026):
| Cost item | Agent sale | Private sale with PLBO |
|---|---|---|
| Sales commission | about $28,395 | $0 |
| Campaign and advertising | usually billed separately | one upfront fee: $699 – $3,699 inc GST |
| Professional presentation | usually in the marketing budget | included from Signature up |
| Settlement agent | same | same |
| Your sale proceeds | minus commission | 100% yours |
On a median Perth house, a PLBO private sale keeps roughly $24,700 to $27,700 more with you. On a $2 million home, the commission alone would be about $48,000!
What that money could do
- Cover a big share of the transfer duty on your next home
- Fund solar, a battery or a new patio
- Go straight onto your next mortgage
The benefits beyond the money
Certainty
WA has no statutory cooling-off for residential sales (unless the contract includes one). Once you accept an offer in writing on the O&A form, you've got a binding deal!
You set the price
Your PLBO property comparables report shows recent sales of similar homes near you. In a market rising this fast, recent evidence makes sure you don't undersell.
You run the timeline
List when you're ready, run home opens at times that suit you, and agree settlement directly with your buyer.
You talk to buyers directly
From the patio that catches the Fremantle Doctor to the short walk to Cottesloe or the kids' favourite park, nobody tells your home's story better.
You see every offer
PLBO's offer management lays out every offer side by side: price, deposit, conditions and settlement date.
You get wide exposure
PLBO lists your home on PLBO and across Domain, view, homely, Soho, realty, onthehouse and allhomes*, with buyers agents, Facebook campaigns and targeted notifications depending on your package.
Why WA suits private sales
- Record demand: Perth prices up 22.5% and units up 23.9% in the year to June 2026 (Domain)
- A simple contract system: the O&A form and General Conditions are familiar to every WA buyer
- Experienced settlement agents across Perth and the regions, making settlement smooth
Five private-sale myths, busted
"Buyers won't find me." They will! Your listing is on seven major portals plus PLBO.
"I can't get professional photos." Signature, Royal and Vertex include professional presentation.
"Pricing is guesswork." Your comparables report takes care of that.
"The contract is complicated." WA's O&A form is standard, and your settlement agent guides you through it.
"It'll take over my weekends." Two short home opens a week is plenty.
How PLBO makes it simple
- Choose a package: one upfront fee, no commission.
- Price with confidence using your comparables report.
- List in minutes with Generate with AI.
- Go live on seven major portals.
- Receive offers on the O&A and compare them in your dashboard.
- Accept, settle and keep 100%!
Ready to keep more of your sale price? Choose your PLBO package or follow the WA 8-week plan.
*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.