More NSW owners are discovering what a private sale can do for them, and the numbers explain why. NSW prices are among the highest in the country, so percentage-based commissions are too. PLBO gives you professional exposure and tools for one upfront fee, so the savings stay in your pocket!
The savings, in real dollars
Using Domain's Sydney median house price of $1,733,891 (June quarter 2026) and the NSW average commission of about 2.0% (AgentBridge, June 2026):
| Cost item | Agent sale | Private sale with PLBO |
|---|---|---|
| Sales commission | about $34,678 | $0 |
| Campaign and advertising | usually billed separately | one upfront fee: $699 – $3,699 inc GST |
| Professional presentation | usually in the marketing budget | included from Signature up |
| Contract and conveyancing | same | same |
| Your sale proceeds | minus commission | 100% yours |
On a median Sydney house, a PLBO private sale keeps roughly $31,000 to $34,000 more with you. On a $2.5 million home, the commission alone would be about $50,000!
What that money could do
- Put a serious dent in the stamp duty on your next home
- Fund the renovation you've been dreaming about
- Go straight onto your next mortgage and cut years of interest
The benefits beyond the money
You set the price
Your PLBO property comparables report shows recent sales of similar homes near you. You set your price from real evidence and adjust it whenever you choose.
You run the timeline
List when you're ready, inspect at times that suit you, and move at your own pace. Contracts, exchange and settlement dates are agreed directly between you and your buyer.
You talk to buyers directly
From the Inner West terrace's renovation history to the Northern Beaches family home's best swimming spots, nobody tells your home's story better than you.
You see every offer
PLBO's offer management lays out every offer side by side, including price, deposit, conditions and settlement date, so you choose the best one with total clarity.
You get wide exposure
PLBO lists your home on PLBO and across Domain, view, homely, Soho, realty, onthehouse and allhomes*, with buyers agents, Facebook campaigns and targeted notifications depending on your package.
Why NSW suits private sales
- A huge buyer pool. Sydney, the Hunter, the Illawarra and regional NSW all have active, well-informed buyers.
- A clear legal framework. NSW's contract-first system, with prescribed documents attached, means buyers get full information up front, whoever is selling.
- Plenty of sales evidence, which your comparables report brings together in one place.
Five private-sale myths, busted
"Buyers won't find me." They will! Your listing is on seven major portals plus PLBO.
"I can't get professional photos." Signature, Royal and Vertex include professional presentation.
"Pricing is guesswork." Your comparables report takes care of that.
"The contract is complicated." Your solicitor or conveyancer prepares it, exactly as in an agent sale.
"It'll take over my weekends." Two short inspections a week is plenty for most homes.
How PLBO makes it simple
- Choose a package: one upfront fee, no commission.
- Price with confidence using your comparables report.
- List in minutes with Generate with AI.
- Go live to buyers and buyers agents on seven major portals.
- Run inspections and compare offers in your dashboard.
- Exchange and settle through your conveyancer, and keep 100%!
Ready to keep more of your sale price? Choose your PLBO package or follow the NSW 8-week plan.
*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.