New South Wales is home to Australia's biggest property market, and to some of its biggest agent commissions. With Sydney's median house price at $1,733,891 (Domain House Price Report, June quarter 2026), even a modest commission rate adds up to a serious sum. A private sale with PLBO changes that. You run a professional campaign for one upfront fee, and every dollar of the sale price is yours to keep!
Keep the commission. On NSW prices, it's huge
The average NSW agent commission is about 2.0% of the sale price (AgentBridge, June 2026), and marketing is usually billed separately on top. Here's what that means in real dollars:
| Sale price | Typical commission (2.0%) | PLBO from | You keep up to |
|---|---|---|---|
| $900,000 | $18,000 | $699 | $17,301 |
| $1,733,891 (Sydney median) | $34,678 | $699 | $33,979 |
| $2,500,000 | $50,000 | $699 | $49,301 |
| $3,500,000 | $70,000 | $699 | $69,301 |
Even with Vertex, PLBO's most complete campaign at $3,699, a median Sydney seller keeps more than $30,000. On settlement day you walk away with 100% of your sale proceeds, and PLBO takes no commission.
Four packages, one upfront fee
| Package | Price (inc GST) | Perfect for |
|---|---|---|
| Essentials | $699 | Prepared vendors with their own photos, floor plan, video or virtual tour. Includes PLBO listing, portal access, buyer messaging, inspection registration, offer management and promotion on PLBO's own social pages. |
| Signature | $1,699 | First-time private sellers, apartments and standard homes. A complete, well-presented campaign with professional presentation and an included advertising mix. |
| Royal | $2,699 | Family homes in competitive Sydney suburbs and regional hotspots. Upgraded photography and media, richer presentation and longer social advertising. |
| Vertex | $3,699 | Harbourside, beachside and premium homes. PLBO's richest media, strongest campaign reach and most polished buyer experience. |
Seven major portals, one listing
Your home goes live on PLBO and across Domain.com.au, view.com.au, homely.com.au, soho.com.au, realty.com.au, onthehouse.com.au and allhomes.com.au*. NSW buyers search on different sites, and PLBO puts you on all of them. Buyers agents, who are very active across Sydney, find your listing on PLBO too, and Facebook campaigns and targeted notifications reach buyers in their feeds, depending on your package.
Your NSW seller toolkit
- Property comparables report: recent sales of similar homes near you, so your price is backed by evidence
- Generate with AI: a polished property description in moments
- Buyer messaging: every enquiry in one place
- Inspection registration: know who's coming and follow up easily
- Offer management: compare price, deposit, conditions and settlement date side by side
- NSW guidance: the contract, prescribed documents, cooling-off and settlement, explained
NSW's contract-first rule, made easy
NSW has one key rule private sellers should know: you must have a contract for sale prepared before you advertise (NSW Government). Your solicitor or conveyancer prepares it with the prescribed documents attached: the title search, drainage diagram, the council's planning certificate, any easements or covenants, and the smoke alarm and loose-fill asbestos notice. If you have a pool, a pool certificate is attached too. Book your conveyancer the same day you choose your package and you'll be ready to launch in no time. The full list is on the NSW legal and tax checklist.
Why NSW owners love selling privately
- Big savings. On NSW prices, commission easily runs to tens of thousands of dollars.
- Total control. You set the price, choose inspection times and decide which offer wins.
- Direct conversations. You know the morning light, the quiet street and the walk to the station. Buyers love hearing it first-hand.
- Clear offers. Compare every offer side by side, with no filtered feedback.
Start your NSW private sale
- Choose your package and book your conveyancer.
- Price with your comparables report and prepare the home.
- List in minutes with Generate with AI, then go live across seven portals.
- Run inspections, compare offers, exchange through your conveyancer.
- Settle and keep 100% of the proceeds!
Excited to get started? Follow the NSW 8-week plan, or if you're in Sydney, read the Sydney DIY selling guide.
*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.