For sale by owner, or FSBO, means you sell your home directly, with no agent and no commission. In New South Wales it's legal, popular and refreshingly simple, and with PLBO you get the exposure and tools to run a truly professional campaign. You're firmly in the driver's seat!
How FSBO works in NSW
- Choose your PLBO package: Essentials, Signature, Royal or Vertex.
- Get your contract ready. Your solicitor or conveyancer prepares it with the prescribed documents, because NSW requires it before you advertise.
- Price and list. Use your PLBO property comparables report, add photos and a Generate with AI description.
- Go live! Your home appears on PLBO and across Domain, view, homely, Soho, realty, onthehouse and allhomes*, plus buyers agents, Facebook campaigns and targeted notifications, depending on your package.
- Meet your buyers. Enquiries come straight to you, and you host inspections at times that suit you.
- Compare offers side by side in PLBO's offer management.
- Exchange and settle through your conveyancer.
What PLBO gives NSW FSBO sellers
| You get | What it does for you |
|---|---|
| One upfront fee | $699 – $3,699 inc GST, no commission, 100% of proceeds to you |
| Seven major portals | Domain, view, homely, Soho, realty, onthehouse and allhomes* |
| Buyers agent reach | Sydney's buyers agents find private listings on PLBO |
| Facebook campaigns and notifications | reach buyers where they scroll (package-dependent) |
| Property comparables report | recent nearby sales, so you price with confidence |
| Generate with AI | a polished description in moments |
| Professional presentation | from Signature up, with richer media in Royal and Vertex |
| Buyer messaging, inspection registration, offer management | your whole campaign in one dashboard |
| NSW guidance | contract, prescribed documents, 66W and cooling-off explained |
PLBO packages for NSW sellers
- Essentials ($699): for prepared vendors with their own photos, floor plan, video or virtual tour.
- Signature ($1,699): a complete, well-presented campaign for first-time private sellers, apartments and standard homes.
- Royal ($2,699): upgraded photography and media, richer presentation and longer social advertising.
- Vertex ($3,699): PLBO's richest media and strongest reach, for premium, waterfront and feature-rich homes.
All prices include GST. Compare packages in detail.
What FSBO saves in NSW
At the NSW average commission of about 2.0% (AgentBridge, June 2026) and Domain's June 2026 Sydney median of $1,733,891, an agent would charge about $34,678, usually with marketing on top. With PLBO, your whole campaign costs $699 to $3,699.
Why portal coverage matters
NSW buyers don't all use the same website. Some start on Domain, others love homely's suburb reviews, and some browse view, Soho, realty or onthehouse. PLBO lists your home across all seven, and every extra portal is another chance for the right buyer to find you.
Choosing an FSBO platform: a quick checklist
- Exposure: which portals are included in your package?
- Buyer reach: can buyers agents find you?
- Pricing help: do you get a property comparables report?
- Tools: messaging, inspection registration and offer management?
- Presentation: is professional photography available?
- Pricing: one upfront fee, with no commission?
- NSW guidance: is the contract-first rule explained?
PLBO ticks every single box!
Start your FSBO sale
You're in control, you talk to buyers directly, and you keep the commission. Let's get your NSW home sold! Start with sell my house privately in NSW, or plan it with the NSW 8-week plan.
*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.