There's more than one way to sell a house in Victoria, and the choice you make can put tens of thousands of dollars back in your pocket! This guide compares every option on money, control and speed, and shows why more Victorians are choosing a private sale with PLBO.
Your options at a glance
| Option | What you pay | Who's in control | Exposure | Best for |
|---|---|---|---|---|
| Private sale with PLBO | one upfront fee, $699 – $3,699 inc GST | you | PLBO, Domain, view, homely, Soho, realty, onthehouse, allhomes*, buyers agents, Facebook campaigns | most Victorian homes, units and land |
| Agent, private sale | commission (VIC average about 2.0%) + marketing | the agent | portals and agent database | owners who want to hand everything over |
| Agent, auction | commission + auction and marketing costs | the agent and auctioneer | portals | hotly contested homes |
| Off-market | varies | the agent | limited | owners wanting minimal publicity |
| Cash / investor buyer | a discount on price | the buyer | none | urgent sales of homes needing major work |
What each option leaves you with on a Melbourne median home
Using Domain's June 2026 Melbourne median house price of $1,041,205:
| Option | Selling cost | What stays with you (before conveyancing) |
|---|---|---|
| PLBO Essentials | $699 | $1,040,506 |
| PLBO Vertex | $3,699 | $1,037,506 |
| Agent at 2.0% | about $20,824 + marketing | about $1,020,381 before marketing |
Choosing PLBO keeps up to $20,125 more with you!
1. Private sale with PLBO
Choose your package, get your Section 32 ready, price with your PLBO property comparables report, and list in minutes with Generate with AI. Your home goes live on PLBO and seven major portals, buyers contact you directly, and you compare every offer in your dashboard.
Why Victorians love it: you keep the commission, you set the price and timing, and you share your home's story first-hand.
2. Agent private sale
The agent appraises, advertises and negotiates for a commission and marketing budget. Plenty of owners find they can do these same steps with PLBO, and keep the commission.
3. Auction
Melbourne loves an auction, but it's not for everyone. There's no cooling-off for auction buyers, or for contracts signed within 3 clear business days before or after a publicly advertised auction. Terms are fixed and the result hinges on one day. A private sale gives you more flexibility on price, terms and timing.
4. Off-market
The home is offered quietly to selected buyers. It's discreet, but fewer buyers see it. With PLBO you get wide exposure while staying in control.
5. Cash or investor buyer
"We buy houses" offers are fast, but they're priced below market value. Compare any cash offer with a sharply priced PLBO campaign, as shown in selling fast in Melbourne.
How to choose
| If you want… | Choose |
|---|---|
| to keep the most money | private sale with PLBO |
| full control of price and timing | private sale with PLBO |
| to move quickly without a big discount | a sharply priced PLBO campaign |
| to sell a home needing major work | compare a cash offer with a PLBO Essentials listing |
The same legal steps, whichever you choose
Every Victorian sale uses a Section 32 given before signing, a contract of sale, cooling-off where it applies, and settlement through conveyancers. See the Victorian legal and tax checklist.
Ready to go private? Compare PLBO packages, list in minutes, and keep the commission!
*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.