For sale by owner, or FSBO, means you sell your home directly, with no agent and no commission. In Victoria it's legal, popular and refreshingly simple, and with PLBO you get the exposure and tools to run a truly professional campaign. You're firmly in the driver's seat!
How FSBO works in Victoria
- Choose your PLBO package: Essentials, Signature, Royal or Vertex.
- Get your Section 32 and contract prepared by a conveyancer or lawyer.
- Price and list. Use your PLBO property comparables report, add photos and a Generate with AI description.
- Go live! Your listing reaches buyers on PLBO and across Domain, view, homely, Soho, realty, onthehouse and allhomes*, plus buyers agents, Facebook campaigns and targeted notifications, depending on your package.
- Meet your buyers directly, and host inspections at times that suit you.
- Compare offers in PLBO's offer management.
- Sign and settle through your conveyancer.
What PLBO gives Victorian FSBO sellers
| You get | What it does for you |
|---|---|
| One upfront fee | $699 – $3,699 inc GST, no commission, 100% of proceeds to you |
| Seven major portals | Domain, view, homely, Soho, realty, onthehouse and allhomes* |
| Buyers agent reach | buyers agents find private listings on PLBO |
| Facebook campaigns and notifications | reach buyers where they scroll (package-dependent) |
| Property comparables report | recent nearby sales, for a confident price |
| Generate with AI | a polished description in moments |
| Professional presentation | from Signature up, with richer media in Royal and Vertex |
| Buyer messaging, inspection registration, offer management | your campaign in one dashboard |
| Victorian guidance | Section 32, cooling-off and settlement explained |
PLBO packages for Victorian sellers
- Essentials ($699): for prepared vendors with their own photos, floor plan, video or virtual tour.
- Signature ($1,699): a complete, well-presented campaign for first-time private sellers, apartments and standard homes.
- Royal ($2,699): upgraded media, richer presentation and longer social advertising.
- Vertex ($3,699): PLBO's richest media and strongest reach, for period, premium and lifestyle homes.
All prices include GST. Compare packages in detail.
What FSBO saves in Victoria
At the Victorian average commission of about 2.0% (AgentBridge, June 2026) and Domain's June 2026 Melbourne median of $1,041,205, an agent would charge about $20,824, often with marketing on top. With PLBO, your whole campaign costs $699 to $3,699.
Why portal coverage matters
Victorian buyers don't all use the same website. Some start on Domain, others love homely's suburb reviews, and some browse view, Soho, realty or onthehouse. PLBO puts your home on all seven, and every extra portal is another chance for the right buyer to find you.
Choosing an FSBO platform: a quick checklist
- Exposure: which portals are included in your package?
- Buyer reach: can buyers agents find you?
- Pricing help: do you get a property comparables report?
- Tools: messaging, inspection registration and offer management?
- Presentation: is professional photography available?
- Pricing: one upfront fee, with no commission?
- Victorian guidance: is the Section 32 explained?
PLBO ticks every single box!
Start your FSBO sale
You're in control, you talk to buyers directly, and you keep the commission. Let's get your Victorian home sold! Start with sell my house privately in VIC, or plan it with the Victorian 8-week plan.
*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.